Antonis Gkekas

CRM & Dialogmarketing Manager, Fidor Bank AG
Antonis Gkekas is a CRM professional with extensive experience within the e-commerce industry and a large presence in the Berlin startup scene. His excellent knowledge of web technologies and strong marketing acumen facilitate business’ brand presence and increase website and mobile traffic that contribute to overall profitability.

His strong communication skills enable robust cross-functional teams to set and delve business goals and excel in the "customer experience". At present, he has had the privilege of working for Fortune 500 companies and other top brands in the US and Europe. He has won various business awards while developing his own entrepreneurial venture in e-commerce.

12:15 - 12:25

18 March 2020 Main Stage Day 1

Data Segmentation in The Digital Age

Ways of segmenting your data
Customer/ User Journeys
Personalisation using your data