April Mullen

Director of Strategic Insights, SparkPost

April Mullen is a proven digital marketing leader currently focusing on strategy and marketing for SparkPost. Bringing experience from over 13 years on the agency, martech and brand sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.

9:30 - 9:55

18 March 2020 Main Stage Day 1

Measurement Myopia is Eroding Email's Potential

It's no secret among email geeks that email dominates when it comes to driving a powerful return on investment. Are we limiting its potential, though, by viewing success through a narrow lens? April Mullen of SparkPost will share thought-provoking ideas on how we can better tell the email success story.