Chris Donald

Managing Partner at Inbox Army
16:10 - 16:55

19th March Main Stage Day 2

Your Cart Abandonment Program is Broken, here's how to fix it.

We'll discuss the need for a more robust cart abandon process as the standard 3-message program fails on many fronts for most e-commerce companies. Do you run 24-hour sales? Then you are cart program most likely doesn't take that into account. Do you sell large ticket items or have average cart prices over $400, then a standard 3-message program is losing revenue as with larger purchases people take more time to review and decide.
17:10 - 17:30

19th March Main Stage Day 2

Industry Leaders Panel: The Role of Email in eCommerce

Where is eCommerce headed in the next 10 years. Who will be the big losers and winners and why? What role will email have to play?