Florian Vierke

Senior Manager, Deliverability Services, Mapp Digital

Florian has been working in the email deliverability space for the past 10 years. He is responsible for Mapp's global deliverability services and is an active member of various related associations, incl. the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), the Certified Senders Alliance (CSA), the German Direct Marketing Association (DDV), The Competence Group (TCG), and Signal Spam to name a few.

10:30 - 11:30

Thursday March 19 Tech Workshops

How to Build Trust in Your Email Marketing with BIMI

Brand Indicators for Message Identification (BIMI) is a new and completely free way for brands to build trust in their email marketing. BIMI proves brand authenticity by featuring a logo integrated into every email and displayed in the receiver’s inbox. This security feature also provides a novel opportunity to build brand visibility. Launched in Mar 2018, BIMI is expected to become a new standard in authentication. Florian Vierke will outline how to implement BIMI, the obstacles to be overcome, the technical requirements, and the outcomes to be expected.