Guy Hanson

VP Of Customer Success (International), Validity

Although the big spend goes on social, email plays a vital role in nationals, often getting over voters' doorsteps when canvassers failed! During the UK's recent election, Guy carried out a detailed analysis of the political parties' email programs. He'll share his observations around what they did well (and less well!), and how senders can apply these learnings to their marketing programs!

16:55 - 17:25

18 March 2020 Main Stage Day 1

Email Politics - Learnings for Marketers from the UK Elections!

Although the big spend goes on social, email plays a vital role in nationals, often getting over voters' doorsteps when canvassers failed! During the UK's recent election, Guy carried out a detailed analysis of the political parties' email programs. He'll share his observations around what they did well (and less well!), and how senders can apply these learnings to their marketing programs!