Jakub Olexa

Founder & CEO, Mailkit
15:15 - 15:30

19th March Main Stage Day 2

Email engagement! But is it? Really?

The core metrics for engagement used by marketers are open rates and click rates, but can you really trust these metrics? Welcome to the world of growing number of Non-human interactions with email. The current metrics are becoming less and less accurate and a we need to take a step back and take a good look at what engagement is.