Jen Capstraw is a strategist, speaker, writer and #emailgeek. She serves as President and Co-Founder of Women of Email, an association of 4,000+ aimed at promoting leadership and cultivating professional growth among women in the email space.
18 March 2020 Main Stage Day 1
Humanization is the New Personalization
Relevance is the key to engagement, but brands that really stand out are taking their personalization game to an entirely new level. The hot new trend in marketing strategy? Good, old-fashioned respect and kindness.
Marketing from the heart has become a central tenant of digital marketing strategies. Does your email marketing pass muster? In this session, Jen Capstraw will:
- Explain how dignity and morality have become central to driving customer engagement
- Showcase exceptional examples of empathy in action
- Identify common tactics and tricks that are past their prime and ready for retirement