Jennifer Cannon

Senior Editor, Marketing Land
17:10 - 17:30

19th March Main Stage Day 2

Industry Leaders Panel: The Role of Email in eCommerce

Where is eCommerce headed in the next 10 years. Who will be the big losers and winners and why? What role will email have to play?

12:35 - 13:10

19th March Workshops

Using psychology to drive consumer behaviour

13:15 - 13:40

18 March 2020 Main Stage Day 1

The Periodic Table of Email Optimization

A seemingly infinite combination of variables will make or break your brand's email marketing. Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why we've created the very first resource for marketing professionals that encompasses the elements of both.

From infrastructure requirements to email design and emerging technologies, Martech Today Senior Editor Jennifer Cannon will discuss the Periodic Table of Email Optimization and Deliverability is a comprehensive new resource designed to guide you through the different elements required to keep your emails out of the spam folder, in the inbox and mostly importantly, driving ROI!