19th March Main Stage Day 2
Real ESPs vs the Great Pretenders
Drag and drop campaign editors, machine learning for product recommendations, complex integrations and advanced automations – there are many shiny features which differentiate email service providers. But what about the core functionality of actually getting emails delivered to the mailbox providers? What are the differences between ESPs who operate their own sending infrastructure and those who send using a third party – and, more importantly, is one better than the other? With over 8 years’ experience in delivery engineering, Tamara Bond (Delivery Operations Manager for dotdigital) discusses her hot take.